Slowdown in the domestic PC market
Recently, the world’s second-largest notebook computer vendor Acer has released the company reported fiscal first quarter. Reported by the global economic recession forced the manufacturers to provide the impact of low-cost notebook computers, the company’s first quarter net profit down 31 percent year-on-year. Coincidentally, Asustek Computer has also recently announced fiscal first quarter reported net profit of NT compared with last year’s 7.23 billion yuan over the same period fell 93.7%.
Prior to this, Founder Technology announced fiscal year 2008 net profit fell more than 40%, HEDY Computer fiscal year 2008 operating income decreased 32.71% year-on-year, even leading domestic PC – Lenovo also expressed concern about the development of the next, and its CEO Yang Yuanqing Lenovo said the next quarter of its business in China may be the first negative growth.
According to research firm Gartner authority figures recently released first quarter of this year, global PC shipments to 67.2 million units, down 6.5 percent year-on-year. China’s hardware market, Gartner principal analyst, said Ye Lei, from the entire economic environment, PC industry growth in 2009 is expected to remain difficult, and even may have slipped. JP Morgan recently issued the same report, as a result of the global economic recession curbed demand and prices, the global PC market in the third quarter of 2009 before recovery in 2009 is expected PC sales in 2008 will decline 5%, PC sales will be the 2008 drop of 13%.
It is too early to bottom bounce
Although the PC industry continue to shrink, but the PC industry, Intel wind vane (blog) is unusually upbeat. Last week, Intel CEO Otellini to communicate the results for the first time PC market bottom call, saying the U.S. technology industry has passed the worst period, the PC market will start rebounding.
Intel believes that the deteriorating situation in the global PC sales have bottomed out, the global PC industry is gradually return to normal sales pattern, the consumer market than businesses more robust market demand. HP also said that the company is about to get out of financial crisis, will continue to innovate in the future. Optimism and Hewlett-Packard were the same as its competitors Acer, even though first-quarter net profit fell sharply, but Acer still vow to the end of next year to replace the Hewlett-Packard, the world’s largest seller of notebook computers.
However, market analysts generally believe that a rebound on the bottom of the market it would seem premature, therefore, do not know the wishes of consumers to buy PC-whether it is picked up. According to IDC expects worldwide PC and x86 server shipments declined 4.5 percent this year. Gartner, the more pessimistic expectations, Gartner expects in 2009 will be the world’s personal computer business declined 12%, if the expected realization of history will record the largest decline of the industry.
The key innovation is particularly
The current “computer to the countryside” is in full swing to carry out, this is no doubt the PC market in the doldrums for Taiwan. In addition, sales of R & D and production notebooks, mobile PC, the Internet is currently a rapid increase in the domestic PC manufacturers one of the ways the reality of income.
Research Center, deputy general manager of the computer industry think that in order to cope with the current market situation, companies persist in innovation is critical, this should be a full range of innovation, both technically and more, including channels, services, marketing, all aspects of market .
The industry believes that the domestic PC industry has entered a “challenge to the imagination” of the period. In short, that is, in the current market environment, PC companies persist in innovation is particularly critical. The current PC market is an important issue of homogeneity is a serious problem, only through innovation, the difference from the homogenization of the changes to the complete value chain of innovation that can be in the spring comes, the first to seize the market opportunities.