The early morning of July 31 news, the Commerce Department recently released statistics show that the actual sales of computers to rural areas since three and a half months, sold a total of 110,000 units, sales of about 370 million yuan, with an average selling price per computer 3300 yuan .
Days sold 110,000 Taiwan
Ministry of Commerce recently announced the January to June this year, “home appliances to the countryside,” the statistics, which sold a total of 110,171 computer units, sales of 366,661,469.52 million, the average price per computer for more than 3300 yuan, close to the ceiling set by 3,500 yuan .
The data released by the Ministry of Commerce, the time interval statistics in January this year to June. Haier computers sold in China from the first computer to the countryside March 16 date, the actual sales of only three and a half months.
In many rural areas of the home appliances category, the computer sales now account for the proportion of rural areas throughout the home appliances is not high, to 2.3% in the fourth. The first of 111 million refrigerators, 22 million second color, a third of 6.2 billion air-conditioning.
4 to carve up the local PC brand Haier into a 97 percent share of the largest black
Specific to the PC manufacturers, the domestic PC giant Lenovo accounted for 44% of the share, the second echelon of Haier Computer to become the biggest dark horse, won the???(27.75%) share.
Lenovo to share with Helga??super. Founder scored a 15% share, with its part, has scored 10%, four Chinese-made PC manufacturers to achieve a 97.7% share.
Cities share in the domestic high-Packard, which is only three and a half months to sell the 771 units, 0.69 percent share, Acer sold 208 units, 0.19 percent share, ASUS, Dell has yet to achieve a breakthrough. Good at low prices only to sell the Shenzhou-9 units, share of 0.01%.
Computer to the countryside can be appropriate to increase the limit or
The above statistics reveal an important message that the computer purchase price farmers reached 3,300 yuan, close to the relevant departments to develop a ceiling of 3,500 yuan.
Although many PC manufacturers after the introduction of a variety of prices much lower than 3,500 yuan a computer, such as 1888 yuan a minimum of desktop machines, can be seen from the above statistics, the prices farmers who prefer more expensive computer.
Policies introduced in the countryside at the beginning of the computer, if people in the industry pointed out that farmers buy computers is an important demand for entertainment, the computer configuration requirements for higher and take the lead in buying a computer is a group of people get rich first, and their low-cost and not particularly concerned, therefore, the final price may be higher. Statistical data to verify this.
PC industry call the computer to the countryside could be considered the ceiling price of 3,500 yuan from the current modest improvement in order to benefit from the policy arguing that it would give farmers the benefits, but also give them a strong performance, technologically advanced computer.
PC shipments in the second half is expected to move to the countryside
Three and a half months to sell 110,000 units, this data may allow some loss of PC industry.
Rural areas in the computer to start at the beginning of several major PC manufacturers in 2009 had sales of computers to rural areas has made the forecast, the most conservative projections of 80 million units, the most optimistic vendor 200 million is expected to have research institutions more optimistic, given the number of their 2.5 million sales of computers.
From the first half sales of 110,000 units of view, even under the most conservative projections, the second half of nearly 70 million also have considerable difficulty, unless there is demand-style blowout.
However, the above should not be too pessimistic statistics.
Computer implementation of the countryside just a few months, many farmers did not know of this policy on the rural areas the quality of computer products, prices, services remaining doubts. The purchase of a small number of farmers, but also did not bring a strong demonstration effect – in rural areas, the popularity of a particular is often after the purchase of a small number of families, to a certain point in time brought about by the rapidly growing popularity.
Ministry of Finance monthly statistics also support this point:
January to June, sales of home appliances to the countryside of the average monthly growth rate in the ring than about 40%. Therefore, it can be expected that the second half of the sales of computers to rural areas will gradually move up.
It is worth noting that, even after 2009 sales of less than expected, the rural market for PC manufacturers should not be shaken strategic significance because it may be hard to imagine a few years to open a huge market, and now hard work is the basis for a period of more.